Is Media Lifecycle Management a thing? Isn’t media just produced and then done for good?
Nope. Once created, media usually has an extensive lifespan. While out there on a shelf, TV or distributed to consumers, brand owners plan for new features, new markets, updates due to changed regulations etc etc.
Media should be all in one place, trusted to be correct and accessible at any time in the lifespan. Cway makes it easy to plan, design, manage, store and share your media at any time.
Cway is designed to be easy to learn. Just have a look at the short instruction videos once logged in and you’re good to go in minutes. Furthermore, it’s what you’re used to. Work on a desktop – in the browser. Open multiple windows, drag & drop, compare stuff – do it the way you normally do.
Imagine the time save when you can manage your media’s total lifecycle in one single place. Everything is up to date and can be simply moved between stages. Just move it from storage to project to storage to project…
My experience with Cway is very good! It’s convenient and makes proofing more efficient. You can compare versions in a very simple and convenient way and all participants proof the same document which eliminates the need for me to coordinate them manually. I save loads of proofing time and it feels safe to know that I don’t miss anything.
The Cway platform is very user friendly compared to other systems I’ve used. It allows us to speed up the internal approval process for the artworks. I particularly appreciate how easy it is to put a comment on a specific item on the artwork. And I also like the fact that I’m able to measure items.
We chose Cway because it gives us full control over our media, including version management, everything is in one place and we save time. Cway is easy to use, reduces risk of errors and - again - saves time! My favourite feature is that I get a complete overview of everyone’s comments in the artwork.
Cway is extremely user friendly and easy to learn. One of the best features is comparison between versions, making correction rounds fast and easy.
Cway is great for us that operate in three different countries. I can see my colleagues’ input instantly!
I like everything about Cway. Previous to Cway, Arla tried other media management systems that proved to be too complex. We appreciate Cway for its simplicity - there’s no need for heavy introductions or training; you’re practically good to go as soon as you’ve logged in. Yet it provides great control and facilitates my work with media management.
