Is Media Lifecycle Management a thing? Isn’t media just produced and then done for good?
Nope. Once created, media usually has an extensive lifespan. While out there on a shelf, TV or distributed to consumers, brand owners plan for new features, new markets, updates due to changed regulations etc etc.
Media should be all in one place, trusted to be correct and accessible at any time in the lifespan. Cway makes it easy to plan, design, manage, store and share your media at any time.
Cway is designed to be easy to learn. Just have a look at the short instruction videos once logged in and you’re good to go in minutes. Furthermore, it’s what you’re used to. Work on a desktop – in the browser. Open multiple windows, drag & drop, compare stuff – do it the way you normally do.
Imagine the time save when you can manage your media’s total lifecycle in one single place. Everything is up to date and can be simply moved between stages. Just move it from storage to project to storage to project…
